What is Link Popularity
Link popularity is where other sites have links to your site. It is essential to driving traffic to your site. Link popularity works on the assumption that if other sites have links to your pages, then it must be that they consider your site to be important and that you provide information that people want to read. A search engine will give your site a high ranking if it thinks that its users will want to read the content on your site.
The more popular the site that links to you, the higher the ranking you achieve with the search engines. If a site has a lot of traffic and links to you, this would be considered to be a quality site. The search engines perceive that both their site and your site must be popular. This is better than having a high number of low-traffic sites with links to your site. Thus, the quality of the links is more important than the quantity of links to your site. The ideal scene is to have a high quantity of quality sites linking to your site.
Link building tips
Building Link Popularity is a great way to help your site gain competitive PageRank (PR).
Links from other sites also send direct visitors to your site.
A little care in developing links will go a long way in getting your site ranked high in Search Engines.